Monitoring is required by law. If you didn’t know it before, now you know it. This is why it is a Best Practice. We know what we’re doing. We Assure You. MarkAssure®.
Policing Your Brand Is Not Optional – It’s Black and White – It’s the Law.
See Wallpaper Mfrs., Ltd. v. Crown Wallcovering Corp., 680 F.2d 755, 766, 214 USPQ 327, 336 (C.C.P.A. 1982) (where a “fail[ure] to police its mark” has “caused the [registered] mark to lose its significance as a mark,” a cancellation proceeding for abandonment may lie). TMEP 1207.01(d)(iii)
And look what happens when you don’t monitor application status.