Not monitoring can subject you to legal consequences. If you didn’t know it before, you know it now. MarkAssure® is a Best Practice. We know what we’re doing. We Assure You. MarkAssure®. Now with MA.AI. Since 2007.
The legal risk of not monitoring – It’s Black and White – Consequences.
See Wallpaper Mfrs., Ltd. v. Crown Wallcovering Corp., 680 F.2d 755, 766, 214 USPQ 327, 336 (C.C.P.A. 1982) (where a “fail[ure] to police its mark” has “caused the [registered] mark to lose its significance as a mark,” a cancellation proceeding for abandonment may lie). TMEP 1207.01(d)(iii)
And look what happens when you don’t monitor application status.